Brand Intelligence Engine · Full Stack DIY

YOU BUILT THE BUSINESS AROUND WHAT YOU’RE GREAT AT.

And you became the person doing everything around it too.

The content. The emails. The offers. The sales pages. The marketing. The strategy. All the business shit that has to happen for your actual work to reach people.

Build a shared Brand Brain from your knowledge, voice and business context. Then use BIE’s specialized AI capabilities to help create offers, sales pages, emails and content—and plan the marketing around them.

Built for coaches, consultants, creators and other businesses built around the founder’s expertise.

You bring the direction. BIE helps you do the work.

BUILD MY BRAND INTELLIGENCE ENGINE↗ $997 ONE TIMESeparate paid Claude subscription required.

INSIDE THE ENGINE

YOUR BUSINESS BRAIN.OUTSIDE YOUR BRAIN.

YOUR COMPLETE BRAND + BUSINESS KNOWLEDGE BASE.

Your knowledge, thinking, voice and business context, so your AI team can execute from what you actually know.

The Brand Brain brings the intelligence normally scattered across your head, your body of work and your business into one living source every specialist inside BIE can work from.

WHO YOU ARE + HOW YOU THINK

Identity · Perspective · Philosophy · Values

WHAT YOU KNOW + TEACH

Knowledge · Expertise · Methodology · Frameworks

HOW YOU SOUND + COMMUNICATE

Voice · Stories · Messaging · Content

WHO YOU SERVE + HOW YOU SELL

Customers · Offers · Positioning · Proof

REAL BIE USER

WHAT HAPPENS WHEN YOUR AI ACTUALLY KNOWS YOU?

WATCH ÁINE’S STORY

“IT FEELS LIKE IT’S MY VOICE, IT FEELS LIKE THERE’S A BIT MORE OF MY SOUL IN IT.”

Áine Homer runs a one-person business, and she had already worked with several branding professionals before building her Brand Intelligence Engine.

Within two months, she had a completely new website.

But the part that matters most is how she described it.

Because the intelligence underneath the website now lives in her Brand Brain, she can continue updating the work as she and her business evolve.

Áine HomerFounder, The Baby Reflux Lady

01SOLO BUSINESS OWNER

Built and operates BIE herself.

02NEW WEBSITE WITHIN TWO MONTHS

Áine’s documented experience after building her Brand Intelligence Engine.

03DEEPEST BRAND ONBOARDING SHE’S EXPERIENCED

Áine says the onboarding was “the most in-depth one I’ve ever experienced” after working with multiple brand people over the years.

“IT REALLY REALLY KNOWS ME.”

“It knows my voice, it knows how I speak, it knows the intonations I use, it’s absolutely incredible.”

“I DIDN’T SET UP A BUSINESS TO BE DOING ALL OF THIS.”

Every good idea creates ten more jobs.

A new offer needs positioning, a sales page, emails, content and marketing. Solo operators either learn every discipline, hire the people, or keep putting the work off.

Nick Onken working at his desk with cameras and editing monitors

Nick Onken photographing Lil Jon on a studio set

BUILT TO HANDLE THE WORK BEHIND THE WORK

01DO IT YOURSELFTime

02HIRE THE PEOPLEMoney

03PUT IT OFFMomentum

AI CAN DO A LOT OF WORK.

But it doesn’t know a damn thing about you until you teach it.

It doesn’t know your stories, philosophy, methodology, customers, offers, proof, perspective or the way you actually sound. Generic AI starts empty. BIE starts by building the context first.

GENERIC AIBlank → Prompt → Generic → Rewrite

BIEBrand Brain → Specialist → A draft built from your business context

CONTEXT BEFORE ACTIVATION.

First, you build the Brain. Then you put that intelligence to work.

Bring the transcripts, writing, frameworks, customer conversations, old content and business material you already have. Brand Brain Architect finds patterns and synthesizes what matters.

Your Brand Brain is an organized set of files containing the knowledge and context BIE uses when you work with it.

01BODY OF WORK→

02ADD YOUR EXISTING MATERIAL→

03BRAND BRAIN→

04WORK ACROSS THE BUSINESS

NOW YOU HAVE SOMETHING TO HAND THE WORK TO.

One Brand Brain. A lot less on your plate.

Start with a job your business needs done. BIE helps you work through the decisions and create the first draft using the context in your Brand Brain.

EXAMPLE WORK YOU CAN HAND TO BIEEach card is a type of job the Engine can help you think through and produce. These are examples—not screenshots.

EXAMPLE JOBBUILD AN OFFERPositioning · promise · structure

EXAMPLE JOBWRITE THE SALES PAGEStrategy · copy · conversion flow

EXAMPLE JOBCREATE THE EMAILSSequence · subject lines · full drafts

EXAMPLE JOBDEVELOP ONE IDEALong-form · social · newsletter

EXAMPLE JOBUNDERSTAND MY CUSTOMERResearch · patterns · language

EXAMPLE JOBEXTRACT MY FRAMEWORKName it · structure it · articulate it

EXAMPLE JOBPLAN THE MARKETINGSocial content · lead paths · Meta ad strategy and creative

WANT TO SEE EXACTLY WHAT’S UNDER THE HOOD?

GET THE FULL STACK · $997↗

“It helps articulate what you’ve been too close to see.”

It isn’t inventing a persona. It’s working from what was already there.

“I have never had anything analyze and articulate my writing so fucking well that I can see myself in it, in a completely new level of depth.” — Daniel Boutros

20+ YEARS BEFORE THE ENGINE

I BUILT THE ENGINE ON A SKILL I’VE BEEN PRACTICING FOR DECADES.

Long before I was building with AI, my job was learning how to see people.

For more than 20 years, commercial and editorial photography put me in rooms with people who already had a strong identity, point of view and body of work. My job was to understand what made them distinct, then translate that into creative direction and imagery without turning them into some manufactured version of themselves.

THAT SAME WAY OF SEEING SITS UNDERNEATH BRAND INTELLIGENCE ENGINE.

The medium is different now, but the work is familiar. Find the signal inside everything that’s already there. Understand the person deeply enough to recognize the patterns. Then translate that intelligence into something they can actually use. BIE grew out of that work.

Usher in a blue-and-white street in Morocco, photographed by Nick Onken

Maye Musk in an olive gown, photographed by Nick Onken

Chance the Rapper in a dark close-up portrait, photographed by Nick Onken

Justin Bieber mid-jump, photographed by Nick Onken

Tony Robbins seated on an aircraft, photographed by Nick Onken

Nick Onken photographing a subject on set

Selected work and behind-the-scenes moments from 20+ years in commercial, editorial and personal-brand photography.

THE MEDIUM CHANGED. THE ABILITY TO SEE WHAT MAKES SOMEONE DISTINCT DIDN’T.

YOU DON’T HAVE TO KNOW EVERY QUESTION TO ASK BEFORE YOU BEGIN.

You become a better director of the work.

BIE reads the context in your Brand Brain, helps identify the decisions that need your judgment, and uses your direction to help build the work.

BIE SPOTTED THE MISSING DECISION.In this example, I’m reviewing the structure of my photography offer. BIE recognized that an identity-coaching component was missing and asked what it was meant to accomplish before building further.

YOUR BRAND BRAIN DOESN’T GET FINISHED.

It keeps evolving with the business.

A customer says something that changes how you understand the problem. You develop a stronger framework, create a new offer or find a better way to explain your work. Add what matters to the Brand Brain. The next sales page, email, offer or piece of content can work from that updated context.

01NEW INTELLIGENCECustomer language · Stories · Frameworks · Offers · Proof

02ADD WHAT MATTERS TO THE BRAND BRAINKeep the shared source current.

03THE SPECIALISTS USE THE UPDATED CONTEXTContent · Offers · Sales · Email · Marketing · Strategy

04THE NEXT PIECE OF WORK STARTS WITH A MORE CURRENT UNDERSTANDING OF YOUR BUSINESS.

THERE’S A PATH THROUGH THE ENGINE.

You can leave, come back and see where to pick up.

The technical setup is quick. Building the foundation takes focused work—think hours across several sessions, depending on the material you already have. The Quick Start Guide, setup checklist and guided on-ramp help you begin. The Engine Room map shows where you are, what you’ve completed and what comes next.

Engine Room guidance map showing completed checkpoints, current position and next step

BONUS · ENGINE ROOM + PETRA

When you don’t know what to do next, ask Petra.

Petra helps you find the right capability, understand the next step and pick up where you left off. Ask how to get your archive into the Brand Brain, which capability to use for a sales page, or what comes after building your foundation. Petra guides you through BIE. The specialized capabilities help you do the work.

The Ask Petra screen inside the Engine Room with suggested questions and the buyer’s current BIE path visible alongside the conversation

YOU DON’T HAVE TO MEMORIZE BIE TO USE BIE.

BONUS · IPHONE PHOTOGRAPHY FOR PERSONAL BRANDS

Learn to see like a photographer with the camera already in your pocket.

Learn to create stronger personal-brand images with the camera already in your pocket. Ten practical modules drawn from Nick’s commercial and editorial photography experience.

COMPOSITION

STORY

LIGHT

WHAT WOULD YOU HAVE TO HIRE TO GET THIS WORK DONE?

One offer can create several different jobs.

Hiring specialized help means paying for each job. Doing it yourself means finding the time to learn it. And when neither is possible, the work waits.

NICK’S PAST COURSE-LAUNCH ENGAGEMENT$7,500

I PAID $7,500 FOR HELP RUNNING ONE COURSE LAUNCH.

That was one launch.

YOUR BUSINESS NEEDS MORE THAN ONE LAUNCH.

Offers. Sales pages. Emails. Content. Marketing.

BIE gives you specialized capabilities to keep working on them—all from the same Brand Brain.

You still make the decisions, review the work and bring in human expertise when you need it.

WANT TO SEE EXACTLY WHAT’S UNDER THE HOOD?

Full Stack DIY

The complete foundation, specialized business capabilities, guided on-ramp, Engine Room + Petra and iPhone Photography for Personal Brands.

YOUR BRAND + BUSINESS BRAINYour knowledge, voice, methodology, customers, offers, proof and business context.
SPECIALIZED BUSINESS CAPABILITIESHelp with offers, sales pages, email sequences, content, marketing, paid acquisition and business strategy.
GUIDED SETUPQuick Start Guide, setup checklist and guided on-ramp.
BONUS · ENGINE ROOM + PETRASee your path through BIE and get guidance when you need help finding the next step. Included with Full Stack. No additional monthly fee.
BONUS · IPHONE PHOTOGRAPHY FOR PERSONAL BRANDSTen practical modules from Nick’s photography experience.

$997ONE-TIME PAYMENTSeparate paid Claude subscription required.

BUILD MY BRAND INTELLIGENCE ENGINE↗YOU OWN EVERYTHING YOU CREATE.

SAME ENGINE. DIFFERENT ECONOMICS OF TIME.

Want all of this, but don’t want to build it yourself?

Private Install is for the founder with the money, but not the time. Nick carries much more of the extraction, architecture, setup and pressure-testing with you.

HAVE NICK HELP INSTALL ITPRIVATE INSTALL · $15,000Available by application

BUILD IT YOURSELFFULL STACK DIY · $997Same Engine. You carry the installation.

A FEW THINGS I WANT YOU TO KNOW BEFORE YOU BUY.

What to know before you get started.

BIE requires paid Claude, is built for personal-brand businesses, needs your direction, and does not replace your judgment, designers or photographers.

Does BIE do everything for me?

No. You’re still the brain and the final decision maker.

Think about it like working with a copywriter, strategist or employee. You give direction, respond to the work and make the final call. BIE brings specialized thinking, helps guide you through work you may not know how to do yourself, and does much of the heavy lifting.

You stay in the driver’s seat. You just don’t have to do every job yourself.

Do I need to be good at AI?

No. You don’t need to know prompt engineering or memorize which part of BIE does what.

There’s a guided on-ramp to help you build the foundation, and Petra is there to help you understand what to use and what to do next.

You do need to bring your thinking, answer questions and give direction.

If you can work with another human being, you can learn to work with BIE.

How does BIE learn my voice?

It learns from you.

BIE analyzes your actual writing, speaking, stories, ideas and existing body of work to build detailed profiles of how you communicate. The more meaningful source material you give it, the more it has to work from.

That doesn’t mean every first draft will magically sound perfect. You’ll still respond, correct and refine.

But instead of asking generic AI to “write in my voice,” you’re giving it an actual body of evidence for what your voice is.

How much time does it take to set up?

The technical setup is quick. Building the foundation takes real work.

How long depends largely on how much existing material you already have. If you have years of writing, transcripts, programs, frameworks and other work, BIE can analyze that material instead of making you reconstruct everything from memory.

Think hours across several focused sessions, not a magic 20-minute setup.

The payoff is that once the foundation exists, you stop rebuilding that context every time you need something new.

What does it run on?

Brand Intelligence Engine is built specifically for Claude and works best through the Claude desktop experience.

You’ll need a separate paid Claude subscription to run it.

BIE is the intelligence, workflows and specialized capabilities you’re purchasing. Claude is the AI environment they operate inside.

Where does my Brand Brain live?

Your Brand Brain and working documents live as files on your own computer.

They are not uploaded to Nick, and Nick cannot see them.

When you work with those files inside Claude, your interactions with Claude are governed by Anthropic’s own privacy settings and policies.

Do I own what I create?

Yes.

Your Brand Brain, voice profiles, frameworks, messaging, stories, content and other outputs you create with BIE belong to you.

Your BIE license lets you use the Engine for your own personal and business work, including work you produce for your clients. You just can’t resell, redistribute or sublicense BIE itself, or use it to build a competing product.

Is this for ecommerce?

Not currently.

Brand Intelligence Engine was built primarily for personal-brand businesses where the founder’s knowledge, perspective, methodology and voice are central to what the business sells.

Think coaches, consultants, creators, authors, speakers, educators, experts and other founder-led businesses.

If your primary business is selling physical products through ecommerce, this version of BIE wasn’t built around that model.

30-DAY CONDITIONAL REFUND POLICY

To qualify, complete every requirement below.

Install BIE in Claude Cowork.
Complete Layers 1–4 wherever they apply to your business.
Use every included Skill at least once—and iterate each Skill’s output beyond the first draft.
One-shot outputs do not qualify.
Email [email protected] within 30 days and complete the Refund Feedback Questionnaire.
Approved refunds are processed within seven business days.

VIEW THE FULL REFUND POLICY ↗

YOU ALREADY HAVE THE EXPERTISE.

You just don’t have to do all the heavy lifting anymore.

You can keep learning every job, wait until you can hire the team, or start building the capacity to move the work forward now.

BUILD MY BRAND INTELLIGENCE ENGINE↗$997 ONE TIMESeparate paid Claude subscription required.